HBO's 'Entourage' Plays Wingman for Virgin America
As Part of Partnership, Airline Customers Will Get Sneak Peek of Series' New Season FULL ARTICLE
Fans Go Viral Over Fox's 'Fringe'
Network's Enigmatic Online Campaign Builds on 'Cloverfield' Base FULL ARTICLE
Dining With 'Dexter' and Bedding Down With the 'L Word'
Showtime Teams With Metropolitan Home to Redo N.Y. Mansion FULL ARTICLE
MySpace Helps Promote 'High School Musical 3'
Contest Offers Graduating Class Free Trip, Concert FULL ARTICLE
News
Tyga Breaks the Mold
Pop Star Skips Record Labels, Goes Straight to Brands and Pirate Sites FULL ARTICLE
AT&T Rings Up Positive PR With Olympic 'Soundtrack'
Pop Stars Pitch In to Support Athletes, and Everyone Wins FULL ARTICLE
SAG, AFTRA Agree to Extend Contracts
Negotiations Buy Time, but Long-Term Outlook for Commercials Still Cloudy FULL ARTICLE
Willingly or Not, Brands Often Star in 'Alt Porn'
Converse, Vans Help Add Subculture Sizzle to Sex Scenes FULL ARTICLE
Home Depot Teams Up With Racer Joey Logano
Outgoing No. 20 Driver Tony Stewart Strikes New Deal With Office Depot FULL ARTICLE
San Francisco Music Fest to Fuel CrowdFire Experiment
Content Gathered by Participants Will Pour Into Online Media Stream FULL ARTICLE
Sony Goes Into 'Coma' Web Series
Electronics Maker, Microsoft Sponsor Online Drama to Push Vaio Computers FULL ARTICLE
Lionsgate Tries Bipartisan Approach to 'W' Marketing
Outdoor Campaign Set for Both Conventions FULL ARTICLE
'Iron Man' Takes the Prize When It Comes to Placement
Carrie & Co. Also Score in Annual Brandcameo Awards, but They May Not Like the Honor FULL ARTICLE
KFC Hopes Humor Will Draw Younger Patrons
Comedy Central Shorts Help Hawk New Toasted Wraps FULL ARTICLE
Madison+Vine: Data
Nielsen Product Placement Report
Grundens Apparel Tops Week of Aug. 25-31 FULL ARTICLE
Madison+Vine: Case Study
Why Did Viewers Steer Clear of MTV's 'American Mall'?
'HSM' Copycat Has Dismal Premiere but Network to Stick by Teen Musical FULL ARTICLE
BK Enjoys a Blockbuster Summer
Tie-Ins With Action Hits Such As 'Iron Man' Help Boost Sales FULL ARTICLE
Madison+Vine: People & Players
Preparing for Life After 'Project Runway'
Q&A: Elle's Carol Smith Talks About the Past Five Seasons on Bravo and 'Stylista,' Her Title's New Show for CW FULL ARTICLE
Madison+Vine: Photos
Photos From the Madison & Vine Conference
Talking About Entertainment Marketing in a Fragmented World FULL ARTICLE
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